Just released SupaDupa’s brand new Shop Design features.
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New SupaDupa Facebook APP is here!

Your Facebook timeline has never looked so good!
SupaDupa now offers effortless social product marketing and it’s built right into your store.
With just a few clicks, the SupaDupa timeline publisher allows you to share your products from your shop, to your timeline, in style. Built in product templates allow you create and publish jaw dropping product shares directly from your back office which then get seen on your Facebook timeline.
This app allows you to extend your social marketing reach to anyone browsing your page in visually compelling and relevant ways.
Get started now by simply turning on your Facebook timeline sharing when you update your next product.
Want to learn more?

Shop Search

New feature announcement!
Predictive Shop Search.

We are pleased to announce a brand new shop feature to the SupaDupa über simple eCommerce platform.

Predictive Shop Search allows real time search in your back office and now it’s ALSO available to customers in your store.

This new feature means zero guesswork for customers and gives them new ways to discover the products you sell.


Once enabled, whenever a customer types a keyword or phrase in your boutique’s search box Predictive Shop Search will automatically kick in and start pulling in results based on your product data.

Customers don’t need to type the entire keyword while searching. They will be presented with a list of product suggestions matching their keyword or phrase as they type. These auto suggestions appear with corresponding thumbnail images showing a list of products that best match their search terms.

Customers love crazy lazy search.
It’s reassuringly simple, predictably smart.

According to the MarketingSherpa Ecommerce Benchmark Report, “customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.”

Enabling your shop search is automatic.

Once you have switched your ‘Customers can search?’ toggle to YES you don’t need to do anything. You can find this toggle in the Products tab of your SupaDupa back office.

Predictive Shop Search will start indexing your products as soon as it is enabled. The index will continue to check every 3 minutes for any changes you might be making to your product catalogue or within each of your products’ data.

What can customers search on?

Customers can search on all products that are set to be visible in your store.

The product information read by the search includes:

  • Product name
  • Description
  • SEO keywords
  • * Shop Search Words
  • Product Code
  • Product variation options
  • Collection names

*We have also added a special new field to the product information called:

  • ‘Shop Search Words’

The ‘Shop Search Words’ field - what’s it for?
The Shop Search Words field allows you to add extra keywords and phrases which are not already covered in your ‘Product name’, ‘Description’, ‘SEO keywords’, ‘Product code’, ‘Product variation options’ or ‘Collection name’ fields.

The idea behind these additional words is to add an extra layer of product discoverability to your store.

The keywords or phrases that you enter into this field allows your customers to discover your products using additional words that would not otherwise be covered in the visible parts of your product data.

Typical use cases for ‘Shop Search Words’ might include:

  • Adding generic keywords that might not otherwise be a desirable addition to your Product names or Descriptions.
    i.e. If you’re selling jewellery you might not want to include all of the materials used in the piece as part of its’ name or description. But customers might still search for ‘Alabaster’ or ‘Silver’.
  • Classifying products in more literal or explicit ways.
    i.e. An illustration or Art Piece can contain; Birds, Trees and Clouds, or can be classified as Happy, Sad or Rude.
  • Using colour or material as a searchable attribute
    i.e. Products can have additional Shop Search Words added to them which might describe their colour, material or style which can help your customers find items matching those attributes. Searching on ‘red’ for instance can show customers all your products which share the attribute red.
  • Using your own synonyms to catch customer interest
    Not every type of product can be described in the same way to different people.
    Some say ‘Snapback’, others say ‘Cap’, and some others still might say ‘Hat’.
    Shop search words can be used to include all possible alternatives making the results relevant to any type of customer.

Predictive Search is also enabled in your back office. It’s now easier to search for products, when organising your backoffice which means managing your shop now takes less time.

How to create a wholesale store?

How to create a wholesale store?We often get asked about whether or not SupaDupa can be used to set up a wholesale business.

The answer more often than not is yes, you can!

In essence, selling wholesale isn’t all that different to retail with two key differences:

  • Minimum quantity
  • Minimum order value
  • Product exclusivity

It is common for wholesalers to want to hide their shop from the general buying public so not to reveal their wholesale prices. This is why we tend to find that most wholesalers feel the need to request a long list of credentials and form filling from their prospective buyers before they are allowed into their shop which is, to most, off putting enough to lose the sale.

If your product is not subject to exclusivity rights i.e. you are not concerned over limiting your sales by vetting your buyers first, you may consider the following practice to be a great solution to your wholesale woes:

How to create a wholesale shop?

The most common way to create a wholesale shop is actually not “hide” it from the general public but actually to set a minimum order value or qty required for purchase.

We have seen a number of merchants successfully impose both these restrictions by:

  1. Setting the unit qty for their products in multiples e.g. 3 or 12 (this is up to you). This effectively means your customers can only buy in multiples of the same product.
  2. Set the minimum shipping order value at say $100 (again, the exact minimum order value is up to you).

Both methods are highly effective in the sense that they filter out the general public from wholesale buying unless they are willing to buy in larger (wholesale) quantities and hence enjoy the corresponding bulk discounts.

We would encourage you not to try to “over complicate” what is essentially a relatively simple requirement that can easily be achieved using either or both methods above.

The advantage to following this simple principle is that:

  • Your product benefits from the exposure which it would otherwise not achieve were it to lie behind a password protected webstore.
  • Your prospective buyers do not need to inconvenience themselves by having to email you to request access details.
  • Your buyers can place an order with you when they are willing and ready (which is often a fleeting impulse that can be lost were they to have to wait a few hours to receive a response back from you)

Is it possible to install a link from your retail site to your wholesale site?


You have three options:

  1. You can use the ‘Website’ link provided to link to your wholesale store.
  2. You can create a page which gives more information about your wholesale services and link to it from there.
  3. You can use one of your 5 banners to link to your wholesale store.

Up close with Amanda Li Hope
London based, Fairtrade & Fairmined Gold Jewelry Designer.

As part of our “Because, Love Comes First” series, SupaDupa.me was invited to glimpse behind the scenes with Amanda Li Hope - an aspiring jewelry designer maker who juggles two jobs as an architect and jewelry designer working seven days a week in pursuit of her passion.

Amanda invited us to her Clerkenwell studio to try to get a better understanding of her motivations as a jewelry designer and what it takes to turn a passion into a sustainable business which she started from scratch.

For more information about Amanda Li Hope please click here to visit her jewelry boutique.

New feature: Orders search!
If you’ve got a ton of orders and need to look through them, how do you do it?
Well, what’s the big deal?
You can now search through your orders using any of the following parameters:

• First name
• Last name
• Country
• Delivery address
• Billing address
• Product title
• Product SKU

New feature: Orders .CSV file export!

To make those boring task slightly less boring, you can now export your orders in .CSV format directly from your orders list. Useful when doing your accounts or if you have special stock keeping requirements.

“This is the first time in my life when I’ve just felt absolutely on the right path.”

Local farmer Megan Paska has witnessed beekeeping as it morphed from an illegal (and possibly crazy) habit to a sustainable, community-supported skill. Mirroring beekeeping’s own ascendance, she found more than just a living.

New Feature! Personalized products

Until now, it has been a fairly cumbersome process to offer product personalization to customers wishing to customize the items you sell. The suggested workaround to deal with the inability to take special instructions from customers has always been to ask the customer to write in with an email containing their request after they have placed the order specifying exactly what they wish to personalize. We have always regarded this as a poor alternative to anyone who is serious about running a business based on personalized goods.

As of today you can offer full personalisation services with ease:

  • Choose to personalise any product in your store
  • You decide what questions to ask
  • You can still apply product variations of size and colour etc. 

  • Your product appears in the same way as any other product in your store

  • Your customer is prompted to answer your questions at the checkout
  • Customisation options can be applicable to one or multiples of the same product e.g. when a customer buys 20 units of the same T-Shirt they can customise all of them with the same instructions or choose to apply different options to each T-Shirt in turn.

  • The customisation options are saved together with the order
  • Customization Instructions displayed together with the line item they pertain to at fulfilment

Here are just a few personalization examples we love:

Personalized T-Shirts

Personalized leather tags

CestSuperbe make these brilliantly conceived leather tags for honeymooners! 

Mesa Dreams make custom leather products ranging from dog collars to luggage tags.

Personalized stationery
Pinhole Press offers a wide range of beautifully designed personalized stationery and photo based products.

Personalized wine bottle labels

Personalized artwork
Lisa Swerling recycles disused drawers into eye popping personalized works of art where the piece itself incorporates a whole host of customisation options ranging from the colour of the characters eyes to names imprinted within the piece.  

KAL BARTESKI is a professional artist who specializes in painting, writing and design. She also offers hand written works of art based on her enchanting broad brush calligraphy which can be customised to order.

Sarah & Bendrix creates delicately framed paper artworks which can be personalised to reflect the occasion they are for.

Personalized jewlery

We hope this opens up some creative product opportunities for those of you who might have been toying with the idea.

Please write in with your suggestions and examples of how you are using this feature for your business.

There are a bunch of new features heading this way imminently so please like us on Facebook or follow us on Twitter to be the first to know.

What it means to be an influencer